lc_economics_book_and_lecture_day_galway_2014.docx |
Michael Ruane is the author of the popular, Rapid Revision Economics is holding an Economics Revision Day 1 day course on April 14th. See below for further details!
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After Facebook’s acquisition of WhatsApp, I thought this made an interesting exam question. I've compiled a PowerPoint with graphs and hyper-links and asked students to research the facts behind the purchase. The main reasons seem to be:
Whilst Facebook's share price fell and then recovered after the purchase, analyst Ian Maude stated "expensively buying every competitor does not feel like a long term strategy". Are Facebook, like Apple, losing their competitive edge?
A quick but informative guide on how to structure an essay evaluating perfect competition and monopoly The A to Z Brands activity challenges students to identify the brand or business from the clues given. Just pick a letter and name the brand! Keep your own score; play in teams or table groups. Have fun! Click to download!
The cost of a thirty second advertising slot at the annual Superbowl final is immense. This year advertisers are paying $4 million dollars for a 30 second advertisement during America's largest televised event. But big hits on the social web often produced at a tiny fraction of the cost challenge the conventional view that mega bucks spent reaching a TV audience remains a viable way of using the marketing dollars. This short news video from the Financial Times is a useful reminder of the importance attached to brand advertising by some of America's biggest consumer products. |
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